Various SEO Link Building Methods For Dallas Fort Worth Businesses
If
you are making decisions for a Dallas Fort Worth / North Texas area
business, then you may be considering search engine optimization (SEO)
and search engine marketing (SEM) to help generate new customers /
clients for the company. Some of the "search engines", depending on
your prospective audience, could be:
- Google
- Bing
- Yahoo
- Brave
- Other search engines
- Yelp (as if it is its own search engines)
- LinkedIn (company searches or content/topic searches)
- YouTube
- NextDoor
- Patch
- Craigslist
- Other trusted platforms which have a "search" field to find a local DFW area business providing services
- The new "web3" search engines (more information here)
Below
you will find some examples of various links which have been built to
help Dallas Fort Worth businesses rank better in the various "search
engines" (as mentioned above) to rank and, ultimately, generate new
phone calls and emails or walk-ins.
Infographics And Press Releases For SEO
This
business is based on the Garland/Richardson border and offers an online
driving education parent taught option for Texas teenagers. Since the
process for a teen in Texas to get a drivers license requires a few
steps, the decision to use an infographic has helped prospective
customers (in this case, the parents) who might otherwise be confused.
The
infographic was placed on a third-party blog post which then links to
the desired page on the client's website. Click this link to see
the example: Go Here
An additional link to the press was added: See the press release
Metaverse Virtual Land (Digital Real Estate) Links For SEO
This
link was added to a virtual land (digital real estate) purchase on one
of the handful of Earth-based metaverses which permit the purchase of
NFT's which represent a local geographic-specific piece of land: metaverse virtual land for SEO link building
In
addition to the SEO benefit, the particular metaverse virtual land
(digital real estate) NFT which represents the land on which the actual
Dallas area business operates has additional benefits - both current
benefits & future ones for additional lead generation:
- Can add a 3D building which is at least somewhat representative of the business and place it on that virtual land tile(s)
- Can generate a custom 3D avatar which interacts with that building and others
- Ability to add images, like an online art gallery, except the photos would represent various aspects of that business
- Later on, add incentives for people to create avatars and interact with the business
- Can lease advertising space on the 3D buildings of other land tiles in that metaverse in order to attract prospective customers
- Offer exclusive incentives only available inside that building (promo codes, free items like a specific food/menu item, etc.)
- Crypto token incentives
- Interactivity with others who have avatars for that particular metaverse
- Much more
The
topic of a local metaverse land/building combination soon will be
commonplace just like most businesses know now that they need a Google Business Profile (Maps) listing, at least a handful of social media profiles, and likely a presence on Yelp or Nextdoor plus a YouTube channel.
Questions And Answers On Google Business Profile (Maps)
One
little-known aspect of every local Dallas Fort Worth business' Google
Business Profile is the ability for existing customers and prospective
customers to ask questions through the Knowledge Graph. That is the
verified Google Business listing which displays when you type in a
specific company's name + the city. In addition to prospective
customers asking questions, the business' replies to these questions
show a high degree of interaction with customers through the listing;
and this helps show that the business is legitimate & answers
questions in a timely manner. This combination increases the
authority score in Google's algorithm and, hopefully, increases the
listing's rankings in the Maps portion of the search engine. Here
is an example of a Dallas area video production company's replies to
prospective customer's questions: Example here
Local Optimized YouTube Playlists
There
is a special way to optimize and add videos to help a playlist in
YouTube rank well for competitive local keywords - both inside YouTube
as well as Google. Occasionally, even Bing picks up an optimized
YouTube playlist and gives it page 1 rankings for competitive keywords.
Here is an example of a design agency's playlist targeting
specific keywords to help be found better both in Dallas as well as all
of Texas: See the playlist here
Other Video Platforms Besides YouTube
This
Dallas / Irving / Las Colinas area sports bar has a solid presence on
YouTube. As a backup, and a way to generate additional quality links to
the website, the restaurant also set up an optimized Rumble channel.
Go here to see an example of their video with links back to the
main website & mention of the address in the description (as an
unstructured citation to help boost Maps rankings): See here
Enhancing A Google Business Profile With Products For A Service Business
Even
though the company is an insurance agency near Uptown Dallas, hence
technically a service business, the Google Business Listing allows such
a service business to list "Products" inside the GBP listing.
Examples would be "church insurance", "commercial umbrella
insurance", and even indiviudal renters insurance. See the
products at this link: Go here
OpenSea NFTs for Local Businesses
This
is a bit complex, but the previously mentioned virtual land NFTs even
can be listed on the big NFT platforms like OpenSea. Those, in turn,
may help increase SEO rankings especially for local DFW address
searches like this one for a chiropractor in North Dallas: Dallas address NFT example on OpenSea
Embedding Videos On Traditional Image-Sharing Websites
Some
known image-sharing websites, like Flickr, also permit smaller-sized
videos like you might find on YouTube or even Instagram or TikTok. This
example is for a plumber serving McKinney: Flickr video example
Embedding YouTube Videos Inside Press Releases
In
order to deliver more authority and power to a DFW business' YouTube
channel, the use of certain press release distribution newswire
services can permit the embedding of one particular video from the
business' YouTube channel. This powers up the video and, to a lesser
degree, all of the other videos on the channel. This Richardson area
hypnosis (hypnotherapy) accredited training school did that in one of
its recent press releases: See the example here
If
you are looking for unique backlinking methods to complement your
exisitng SEO efforts in the Dallas Fort Worth area then contact
MoreThanSEO.com through its LinkedIn page here:
https://www.linkedin.com/company/morethanseo-com